The Book Rides Online and white label passenger app includes a really handy feature that allows customers to locate their approximate address. This works well if your customers are unsure of where they are, but still need to be picked up.
This feature is very simple to use. Whenever the customer is asked to input an address (whether pick up, drop off or both), there is a little green icon that can be pressed that will find their approximate address.
Having a feature like this within your passenger booking app allows you to compete for customers in need of on-demand and last minute type services.
Please note: In order for this to work, the customer must have allowed Location Services to be enabled for the passenger app.